shape background

OMG Montreal’s blog

7 August 2019, Performance 3 min.

The New and Improved Google Ads Editor

What was your reaction to the change to Google Ads Editor? If you’re like most account manager, you were a little bit frustrated and lost. Yes, it can take a week or two to get used to it.   Remember the old interface? How much better is your life now? Yet it was a huge […]

Read more

4 July 2019, Strategy 3 min.

The Evolution of Media Planning in the Data Era

The marketing industry, including media, is going through a massive transformation lead by the rise and proliferation of data. Data is readily available, but how do you unleash its full power?   Media has always been about finding the right consumer. In a world where digital media relies on precision, relevancy and efficiency, data becomes […]

Read more

4 July 2019, Stratégie 2 min.

Padawan

Every morning Nutella bagel in one hand, computer mouse in the other; how will our team push the boundaries of the media today?     I joined OMG Mtl in September 2018 as an Assistant-Strategist. Even after reading and rereading the job description, I still was not able to get a clear idea of ​​what […]

Read more