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OMG Montreal’s blog

4 March 2021, Leadership 6 min.

Australia vs Big Tech

If you pay attention to global business news, you have heard about what is going on in Australia and Big Tech companies. Here are the headlines.   1- News companies have given their content for free for decades through their online channels (well in exchange for advertising).   2- Tech giants, like Google and Facebook, […]

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16 February 2021, Strategy 4 min.

Mommy, they ate all my cookies!

Legislation regarding the use of consumers digital data (cookies) keep multiplying in favour of more security and protection of users. I’m sharing here my vision of how we can free ourselves from our independence over these crumbles that keep disappearing.   While digital has been leading the conversations for many years, in the last few […]

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4 June 2020, Broadcast Investment 3 min.

Fall 2020 : a promising TV season

The current pandemic poses a huge challenge in television production delays and has left many questions up in the air in terms of what the fall programming season would look like in Quebec.   With the Fall buying season fast approaching, our recent conversations with the broadcasters have made us proud in how their innovation […]

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10 March 2020, Leadership 2 min.

How Canada fared in WARC’s Media 100

Touché! founder Alain Desormiers reflects on his agency’s success on the list and his hopes for awards shows in the wake of COVID-19.   Global analytics and marketing firm WARC has released its Media 100, which ranks the most awarded campaigns for media, agencies, networks, groups and holding companies, as well as brands.   While the […]

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14 January 2020, Leadership 2 min.

Karine Courtemanche Becomes Chief Executive Officer of PHD and Touché! Canada

After 10 years as President of Touché! and Omnicom Media Group Montreal, Karine Courtemanche has been named CEO of two of Omnicom Media Group’s national agencies, PHD and Touché! Canada.   Courtemanche has been a member of OMG Canada’s leadership team since OMG acquired Touché! in 2004. As President of Touché!’s Montreal and Toronto offices, […]

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11 December 2019, Stratégie 3 min.

Touché! and VIA Rail Canada redesign their media buying strategy

  The results of the Love the Way campaign show that investing locally pays off   The Canadian media scene may be reaching a turning point, but VIA Rail Canada (VIA Rail) and Touché! have demonstrated that investing in local media can still yield excellent results, all while supporting local newsrooms. With the Love the […]

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4 December 2019, Leadership 3 min.

Touché!’s Antoine Nguyen inspires insights

This year’s New Establishment: Media winner sometimes approaches audiences in an unconventional way. Here’s how it’s paid off.   This story originally appears in the 2019 Media Innovation Awards print annual.   One might expect someone who’s focused on data, insights and audience strategies to be introverted. They might conjure up images of a hardworking […]

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27 November 2019, Stratégie 4 min.

Black Friday: the secret to success is preparation

  Who am I? I come back every year. I was born in the United States. I attract crowds and the attention of all. I am at the heart of an advertising climax.   I’m, of course, talking about the Super Bowl of the retail industry: Black Friday! Indeed, this commercial tradition initiated from our […]

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