shape background

OMG Montreal’s blog

14 January 2020, Leadership 2 min.

Karine Courtemanche Becomes Chief Executive Officer of PHD and Touché! Canada

After 10 years as President of Touché! and Omnicom Media Group Montreal, Karine Courtemanche has been named CEO of two of Omnicom Media Group’s national agencies, PHD and Touché! Canada.   Courtemanche has been a member of OMG Canada’s leadership team since OMG acquired Touché! in 2004. As President of Touché!’s Montreal and Toronto offices, […]

Read more

11 December 2019, Stratégie 3 min.

Touché! and VIA Rail Canada redesign their media buying strategy

  The results of the Love the Way campaign show that investing locally pays off   The Canadian media scene may be reaching a turning point, but VIA Rail Canada (VIA Rail) and Touché! have demonstrated that investing in local media can still yield excellent results, all while supporting local newsrooms. With the Love the […]

Read more

4 December 2019, Leadership 3 min.

Touché!’s Antoine Nguyen inspires insights

This year’s New Establishment: Media winner sometimes approaches audiences in an unconventional way. Here’s how it’s paid off.   This story originally appears in the 2019 Media Innovation Awards print annual.   One might expect someone who’s focused on data, insights and audience strategies to be introverted. They might conjure up images of a hardworking […]

Read more

27 November 2019, Stratégie 4 min.

Black Friday: the secret to success is preparation

  Who am I? I come back every year. I was born in the United States. I attract crowds and the attention of all. I am at the heart of an advertising climax.   I’m, of course, talking about the Super Bowl of the retail industry: Black Friday! Indeed, this commercial tradition initiated from our […]

Read more

7 August 2019, Performance 3 min.

The New and Improved Google Ads Editor

What was your reaction to the change to Google Ads Editor? If you’re like most account manager, you were a little bit frustrated and lost. Yes, it can take a week or two to get used to it.   Remember the old interface? How much better is your life now? Yet it was a huge […]

Read more

4 July 2019, Strategy 3 min.

The Evolution of Media Planning in the Data Era

The marketing industry, including media, is going through a massive transformation lead by the rise and proliferation of data. Data is readily available, but how do you unleash its full power?   Media has always been about finding the right consumer. In a world where digital media relies on precision, relevancy and efficiency, data becomes […]

Read more

4 July 2019, Stratégie 2 min.


Every morning Nutella bagel in one hand, computer mouse in the other; how will our team push the boundaries of the media today?     I joined OMG Mtl in September 2018 as an Assistant-Strategist. Even after reading and rereading the job description, I still was not able to get a clear idea of ​​what […]

Read more