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Leadership

4 March 2021, Leadership : 6 min.

Australia vs Big Tech

If you pay attention to global business news, you have heard about what is going on in Australia and Big Tech companies. Here are the headlines.   1- News companies have given their content for free for decades through their online channels (well in exchange for advertising).   2- Tech giants, like Google and Facebook, […]

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10 March 2020, Leadership : 2 min.

How Canada fared in WARC’s Media 100

Touché! founder Alain Desormiers reflects on his agency’s success on the list and his hopes for awards shows in the wake of COVID-19.   Global analytics and marketing firm WARC has released its Media 100, which ranks the most awarded campaigns for media, agencies, networks, groups and holding companies, as well as brands.   While the […]

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4 December 2019, Leadership : 3 min.

Touché!’s Antoine Nguyen inspires insights

This year’s New Establishment: Media winner sometimes approaches audiences in an unconventional way. Here’s how it’s paid off.   This story originally appears in the 2019 Media Innovation Awards print annual.   One might expect someone who’s focused on data, insights and audience strategies to be introverted. They might conjure up images of a hardworking […]

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