What was your reaction to the change to Google Ads Editor? If you’re like most account manager, you were a little bit frustrated and lost. Yes, it can take a week or two to get used to it.
Remember the old interface? How much better is your life now? Yet it was a huge change that was hard for everyone at that time. It is the same thing with the new Google Ads Editor. The thing is, anything you do in your day-to-day workflow that change will affect you. But it doesn’t mean it is not a good thing. It is better and you will get use to it. Don’t worry!
You can now built-in custom rules to more campaigns
In the old editor, this feature was limited to only enabled campaigns. You can edit built-in custom rules in every campaign even draft.
Call Ads are easier to manage
Google added additional lines of text in call-only ads to help provide more info before people take the action. Also, the message extensions are now fully supported.
Better ways to manage Smart Bidding Strategy
In the new Google Ads Editor, when changing your bid strategy, it will now show a recommended CPA target when one is available. It is based on your online data and will be the same recommended CPA that you will find in the platform campaign option tab.
Cross-account management
Do you hate having 1,232,001 google ads editor tab open at the same time? Well, now you can work across all of your accounts from a single window even if the accounts live in different MCCs. It will save you a ton of clicks per day.
View recommended daily budgets
You can now see the recommended daily budget for your campaigns if it’s available. If you manage dozens of accounts, you probably do tons of back and forth per day between the editor and the platform. It is not a huge change but it might help manage your limited by budget campaign and overall budget.
The new location of the Edit panel (The hardest new update to get use to)
This change is the hardest one to get used to. The main reason is we all gotten use to the panel being at the bottom of the editor. There are some cons to this new ”improvement”. As it is on the right side of the editor now, it cut the columns view and when you want to see more of your columns view you have to downsize your edit panel and then you will not see your full panel fields.
Bonus!
Video campaign – The biggest update that will save you tons of time and frustration.
- You can manage non-skippable video ads in the editor
- You can apply target CPM bidding to both campaigns ad groups.
- You can create bumper ads and ad groups in standard Video campaigns.
- You can add call-to-action and headline fields onto your TrueView in-stream ads. (This is time saving. You used to have to go to the platform and add the CTA and Headline manually for each video.)
- You can now add those CTA and headline fields in any Video campaign – not just TrueView.