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11 December 2019, Stratégie : 2 min.

Touché! and VIA Rail Canada redesign their media buying strategy

  The results of the Love the Way campaign show that investing locally pays off   The Canadian media scene may be reaching a turning point, but VIA Rail Canada (VIA Rail) and Touché! have demonstrated that investing in local media can still yield excellent results, all while supporting local newsrooms. With the Love the […]

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27 November 2019, Stratégie : 4 min.

Black Friday: the secret to success is preparation

  Who am I? I come back every year. I was born in the United States. I attract crowds and the attention of all. I am at the heart of an advertising climax.   I’m, of course, talking about the Super Bowl of the retail industry: Black Friday! Indeed, this commercial tradition initiated from our […]

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4 July 2019, Stratégie : 2 min.


Every morning Nutella bagel in one hand, computer mouse in the other; how will our team push the boundaries of the media today?     I joined OMG Mtl in September 2018 as an Assistant-Strategist. Even after reading and rereading the job description, I still was not able to get a clear idea of ​​what […]

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