Legislation regarding the use of consumers digital data (cookies) keep multiplying in favour of more security and protection of users. I’m sharing here my vision of how we can free ourselves from our independence over these crumbles that keep disappearing.   While digital has been leading the conversations for many years, in the last few […]

  Who am I? I come back every year. I was born in the United States. I attract crowds and the attention of all. I am at the heart of an advertising climax.   I’m, of course, talking about the Super Bowl of the retail industry: Black Friday! Indeed, this commercial tradition initiated from our […]

The marketing industry, including media, is going through a massive transformation lead by the rise and proliferation of data. Data is readily available, but how do you unleash its full power?   Media has always been about finding the right consumer. In a world where digital media relies on precision, relevancy and efficiency, data becomes […]

Every morning Nutella bagel in one hand, computer mouse in the other; how will our team push the boundaries of the media today?     I joined OMG Mtl in September 2018 as an Assistant-Strategist. Even after reading and rereading the job description, I still was not able to get a clear idea of ​​what […]