Every morning Nutella bagel in one hand, computer mouse in the other; how will our team push the boundaries of the media today?
I joined OMG Mtl in September 2018 as an Assistant-Strategist. Even after reading and rereading the job description, I still was not able to get a clear idea of what I was getting into. In fact, even my understanding of media was still abstract; I did not have a clear vision of its key role in the success of an advertising campaign.
During my first week, I met the strategist with whom I was going to be paired and from whom I was going to be the Padawan. Yes, that’s the right word, because I had everything to learn. After the HR meeting, the tour of the agency and a small bagel Nutella (yes, breakfast is offered to all!), I received my laptop; I was ready to tackle the learning curve standing in front of me.
The first weeks are literally one word: familiarization. I was getting familiar with e-mail management, Facebook and Google training, one-on-one sessions with my strategist and the team, digital platforms and advertising campaigns. It’s the “sponge” mode at its best. Very quickly, I understood the difference between the creative agency and the media agency. I also understood the place and the value of media in the realization of a good advertising campaign and that although advertising is as old as the world, no day passes without it changing in any way and that the ability to stay tuned and reinvent ourselves to stand out are essential in our sector .
What particularly marked me when I arrived is the receptivity of everyone. A question never goes unanswered. All take pleasure in giving you two minutes of their time to explain to you or simply refer you to the person who will answer you best. There are also the “Office hours”: frozen periods in our calendars every week that allow us to go ask questions to internal teams that specialize in different spheres of media – Very, very cool.
An important point to emphasize is the notion of teamwork. Despite the diversity of roles within a team, no one leaves as long as there is work left for one of us. We stick together from beginning to end, as much to live the difficult times as celebrate our victories.
Finally, I want to mention that change and novelty always come with their lot of uncertainties and often a lot of work. But when we have the right resources and we are well surrounded, it makes the course a little less winding, much more reassuring.