16 February 2021, Strategy 4 min.
Legislation regarding the use of consumers digital data (cookies) keep multiplying in favour of more security and protection of users. I’m sharing here my vision of how we can free ourselves from our independence over these crumbles that keep disappearing. While digital has been leading the conversations for many years, in the last few […]
4 June 2020, Broadcast Investment 2 min.
The current pandemic poses a huge challenge in television production delays and has left many questions up in the air in terms of what the fall programming season would look like in Quebec. With the Fall buying season fast approaching, our recent conversations with the broadcasters have made us proud in how their innovation […]
11 December 2019, Stratégie 2 min.
The results of the Love the Way campaign show that investing locally pays off The Canadian media scene may be reaching a turning point, but VIA Rail Canada (VIA Rail) and Touché! have demonstrated that investing in local media can still yield excellent results, all while supporting local newsrooms. With the Love the […]
27 November 2019, Stratégie 4 min.
Who am I? I come back every year. I was born in the United States. I attract crowds and the attention of all. I am at the heart of an advertising climax. I’m, of course, talking about the Super Bowl of the retail industry: Black Friday! Indeed, this commercial tradition initiated from our […]
7 August 2019, Digital Investment 3 min.
The future of digital marketing will be played on mobile. How to take advantage of it and get your ads to the next level? According to an IAB study published in March 2019, Canadians spend twice as much time on mobile than on desktop. This exponential growth in time spent on cell phones […]
7 August 2019, Performance 3 min.
What was your reaction to the change to Google Ads Editor? If you’re like most account manager, you were a little bit frustrated and lost. Yes, it can take a week or two to get used to it. Remember the old interface? How much better is your life now? Yet it was a huge […]
4 July 2019, Strategy 3 min.
The marketing industry, including media, is going through a massive transformation lead by the rise and proliferation of data. Data is readily available, but how do you unleash its full power? Media has always been about finding the right consumer. In a world where digital media relies on precision, relevancy and efficiency, data becomes […]
4 July 2019, Stratégie 2 min.
Every morning Nutella bagel in one hand, computer mouse in the other; how will our team push the boundaries of the media today? I joined OMG Mtl in September 2018 as an Assistant-Strategist. Even after reading and rereading the job description, I still was not able to get a clear idea of what […]